In the run-up to the release of the film by Thomas Langmann and Frédéric Forestier on 30 January (see also Backstage article of 29 November 2007), RTL Radio will be presenting a joint poster campaign on Asterix At The Olympic Games to all the inhabitants of modern-day Gaul.

Between 15 and 21 January, a large-scale national poster campaign will present three visuals featuring the heroes from the film with the following catch lines: RTL la radio préférée des Gaulois (RTL: Gaul's favourite radio station) and RTL la radio que les Romains nous envient (RTL: the radio station the Romans envy us for).

The radio station will be broadcasting various special programmes and exclusive interviews. Here are just a couple of examples: On Monday, 21 January, between 09.00 and 09.30, Christophe Hondelatte will be hosting a special Asterix edition of Laissez-Vous Tenter featuring both Asterix (Clovis Cornillac) and Obelix (Gérard Depardieu). On Tuesday, 22 January, between 14.30 and 16.00, Laurent Boyer will present a special live programme from Lyon to mark the opening of the new Pathé de Vaise cinema complex, namely an edition of La Tête dans les Etoiles featuring, among others, the characters Mrs Geriatrix (Adriana Karembeu), Julius Caesar (Alain Delon), Asterix (Clovis Cornillac) and Brutus (Benoit Poelvoorde).